currently finishing my MBS in Product Design @ Rutgers ✿
10%→36%
team booking rate in 3 months
#1
on Google for “nutritionist”
300+
SKUs mapped in a competitive landscape
15+
teammates led on an AR wellness app
70
people in wearable research (50 surveyed, 20 tested)
98.44%
accuracy on an AI image classifier
research ✿ build ✿ care ✿ understandable ✿ safe ✿ personal ✿ research ✿ build ✿ care ✿ understandable ✿ safe ✿ personal ✿
01 — Why I do this
Care should be understandable, safe, and personal. Tradition and science belong in the same conversation.
Movement, family rituals, and community taught me to tune into myself long before I had words for it. I build beauty, wellness, and personal care products that do the same, so people feel cared for, not just sold to.
hair oil on Sundays, muggulu at the doorstep, splits in the living room ✿
02 — What I do
Three pieces, one puzzle.
each one needs the other two ↘
01
Product Research & Design
I start with people. User research, usability testing, and concept design that turn messy needs into clear, testable products.
Set Your PulseROOTSENSE
02
Market & Go-to-Market
A great product still needs a way in. Competitive analysis and commercialization strategy for products that need to stand out on a crowded shelf.
Coffee ElfCapstone Venture
03
Operations & Leadership
The work behind the work. Process improvement, data, and leading cross-functional teams so good ideas actually ship.
Nabi HealthScarlet Echoes
03 — How I got here
A scrapbook, in six pages.
the leopard print era started early
p.1
The living room.
I grew up doing the splits in the living room. Gymnastics, taekwondo, yoga, and Pilates taught me to listen to my body long before I had words for it.
already asking “but why?”
p.2
Grandmother’s doorstep.
At home, wellness looked like hair oiling, natural remedies, and drawing muggulu with my grandmother.
Y2K before it was a moodboard
p.3
Rollerblades, a sewing machine, a puzzle.
The rest of my time I was on wheels, at the sewing machine, or bent over a puzzle until the last piece clicked.
never afraid to get hands-on
p.4
The clinic.
Curiosity about how people take care of themselves led me to premed, then to clinical work as a medical scribe, medical assistant, and pharmacy technician.
public health + bio + data
p.5
The data.
Public health, with minors in biology and data science. Then patient enrollment at a digital health company, where I learned what makes people actually show up for their care.
building the things people use
p.6
The turn.
I realized I wanted to build the things people use to care for themselves. Now I’m finishing my MBS in Product Design at Rutgers.
I still approach every product like a puzzle. I keep going until the pieces fit, for the people who’ll use it.
04 — Then & Now
Same kid, new tools.
hover (or tap) to flip ↺
NJ licensed pharmacy technician · AWS Certified Cloud Practitioner · CITI Human Research · Figma · SQL · R · Tableau · Salesforce · EPIC EMR
05 — How we’d work together
Listen. Shape. Ship & steady.
1
Listen
Interviews, surveys, usability tests, and a clinical-minded safety review.
2
Shape
Concepts, prototypes, positioning, and the go-to-market story.
3
Ship & steady
SOPs, data loops, and cross-functional rollout so it keeps working.
Open to full-time product roles · product research · go-to-market projects in beauty, wellness & personal care
06 — Selected work
Selected work.
click a page to open the case ↗
more from the scrapbook ↓
AI · Summer 2026
CNN Image Classifier
A 3,000-image currency classifier on Inception V3 that reached 98.44% test accuracy.
UXD · Fall 2026
PharmAllies Practicum
Turned SDLC documentation into a Figma prototype and WordPress site, leading usability and interaction design.
Extern · 2025
Comcast Digital Experiences
Business requirements document (BRD), use cases, and competitive audits of 5+ platforms, with data-backed UX recommendations.
Clinical · 2023–24
RWJ University Hospital, ED Scribe
Improved health information exchange (HIE) data retrieval by 20% and cut record processing time by 15% across 200+ patient encounters.
Product Experience Design · Rutgers
Set Your Pulse
A jewelry-style fitness wearable and companion app, researched by a 4-person team.
Role
UX researcher & designer
Team
4 people
Methods
Survey (n=50), usability testing (n=20)
The question
Fitness wearables are usually designed like gadgets. We wanted to know what changes when the tracker is something you'd actually want to wear, like jewelry, and whether the companion app keeps up.
What I did
We surveyed 50 potential users about how they set and track goals, then ran task-based usability tests with 20 participants on the companion app.
What we found
The task people rated highest had the lowest success rate (85%).
People loved goal setting, but they kept stumbling through it. That gap between how people feel about a flow and how they actually perform in it became the brief for a redesigned goal flow.
Outcome
A redesigned goal-setting flow that's grounded in observed behavior rather than self-reported preference.
Portfolio Project · Rutgers · Fall 2026
ROOTSENSE
Tradition and science in the same conversation, literally.
Role
Product designer
Type
Wellness app concept
Next step
Diary study
The idea
Many people grow up with herbal, Ayurvedic, and traditional remedies. Few have a way to check whether those remedies are safe alongside the medications they take.
What I designed
A wellness app concept that pairs traditional remedies with clear caution notes and medication-interaction flags. It respects where a remedy comes from and is honest about the risks.
How I'll validate it
A diary study plan to see how people actually reach for remedies day to day, and whether the flags change what they do.
the hair-oiling kid, with a pharmacy tech license ✿
Team Lead / Extern · Rutgers MBS Externship Exchange · Sep–Dec 2025
Coffee Elf
A commercialization strategy for sustainable personal care ingredients.
Role
Team lead
Team
6 externs
Built
300+ SKU database
The challenge
A sustainable ingredient needs a clear path into a crowded personal care market.
What I did
I led a cross-functional team of six externs and ran weekly stakeholder meetings with the founders and advisors. I built and maintained a 300+ SKU competitive landscape database to benchmark positioning and find whitespace.
Research
Quantitative and qualitative market research on ingredient trends and regulatory dynamics to shape the go-to-market strategy.
Outcome
A commercialization strategy delivered to the founders, backed by a living competitive database.
Capstone Venture · Rutgers PEC Film IP · Fall 2026
Capstone Venture
Taking a patented wound-healing film to market as a B2B bandage for diabetic foot ulcers.
Role
Chief Marketing Officer
Team
4 people
Owns
Market, competitive & regulatory
The opportunity
Diabetic foot ulcers are a serious, costly, and often slow-healing condition. A patented wound-healing film could change how they're treated, if it reaches the right buyers.
What I'm leading
The market, competitive, and regulatory sections of the business plan and investor pitch, positioning the film as a B2B bandage product.
Patient Enrollment Specialist · Nabi Health · Apr 2025–present
Nabi Health
Making it easier for people to show up for their nutrition care.
Booking rate
10% → 36% in 3 months
SEO
#1 for “nutritionist”
Shipped
2 CRM features
Process
I redesigned 4 standard operating procedures, and the team booking rate rose from 10% to 36% in three months.
Product
I built and tested two CRM features. The first matches dietitians to patients by age, visit reason, and insurance. The second is a Google Calendar integration that syncs follow-ups and flags conflicts.
Growth & data
I optimized website SEO so the company ranks first on Google for “nutritionist,” and used Claude's skills feature to automate routine performance reporting.
Project Manager · Rutgers Scarlet Arts Rx · Jan–Jun 2025
Scarlet Echoes
An AR wellness app, built by a 15+ person team through iterative design sprints.
Role
Project manager
Team
15+ across design, eng, content
Research
200+ users
Leading the team
I guided a cross-disciplinary team through iterative design sprints, tracking milestones and tasks in Jira across design, engineering, and content.
Listening at scale
I analyzed survey and focus group data from 200+ users and built Tableau visualizations that shaped product features and roadmap priorities.
Testing
I ran A/B tests on UX designs to guide the engagement strategy.
Let’s make something.
Have a product people should love and trust? I’d love to hear about it.
